Coverage Journey

Mutual of Omaha Consent Flow

Complete insurance enrollment and marketing consent in two simple steps

1

Spartan Race Sign-Up

Spartan logo
SPARTAN RACE
Registration
Name
Email
Race Category
Register for Race

Racer signs up for Spartan Race event

2

Coverage & Consent

MUTUAL OF OMAHA
Insurance & Terms of Use
Race Day Protection
• Accident coverage during race • Emergency medical expenses • Peace of mind protection
I agree to coverage & terms of use
I want one-day coverage and agree to receive marketing communications from Mutual of Omaha...
Enroll & Consent

Racer enrolls in coverage and provides consent to be contacted

Backend Data Flow

API integration and policy funding process

Spartan Posts PII

Basic registration data with opt-in consent

HiQOR Funds Policy

~$1+ special risk coverage per racer

Post to Mutual

Direct API integration for lead delivery

Lead Qualified

Mutual receives lead and triggers payout

Mutual Follow-up

Lead consumption and marketing outreach

Face Scan Journey

Face Scan Consent Flow

A seamless, guided experience from start to finish

1

Branded Funnel

Spartan logo

Racer lands on your custom-branded face scan page

2

Intake Form

Name
Email
Phone
I agree to receive marketing emails and calls from Spartan..
Submit

Completes TCPA-compliant intake form with proper consent

3

Face Scan

Face scan showing young woman with facial analysis

Takes 30-second scan using smartphone camera

4

Results & Data

Racer Data
Heart Rate:73 BPM
BP:120/80
CVD Risk:4.2%
Oxygen Rate:98%
View Full Report
API

Comprehensive health data with optional API queries from your dashboard

Optional Data Sharing

Configurable PII sharing based on partner preferences

HiQOR

Face Scan Complete

Health data processed and stored securely

Optional

PII sharing configurable per partner

If Enabled

Spartan Follow-up

One-time API call with basic PII for marketing outreach

Partner Control

Enables targeted racer engagement